Core scorecard fields
Track source, cost, lead count, contacted leads, quoted leads, closed deals, response time, and revenue estimate.
Resource
Stop grading lead sources by volume alone
A source that delivers many weak leads can look productive while quietly wasting time and money. A scorecard forces source quality into the open.
Why it matters
Lead Source Scorecard
Score lead sources by quality, contact rate, quote rate, close rate, speed, and revenue value.
Lead count
Contact rate
Quote rate
Close rate
Revenue
Decision rules
Decision thresholds
Create clear rules for increase, maintain, reduce, pause, or cut off based on actual downstream performance.
Weekly review rhythm
Lead quality should be reviewed on a recurring cadence before budget decisions compound.
FAQs
Common questions
What is a source scorecard?
A simple operating view that compares source quality and downstream results.
Should CPL be the only measure?
No. Cost per lead means little without contact, quote, close, and revenue quality.
How often should sources be reviewed?
Weekly review is a strong starting rhythm for active paid sources.
Next step
See how QuoteMasters HQ would control your lead flow.
Request a free demo and walk through your current source, routing, and reporting gaps.